Ranking by Soft Power 30

The index combines objective data across six categories (government, culture, education, global engagement, enterprise and digital) and international surveys, providing a comprehensive framework for soft power analysis. Italy in the global ranking in 2019 is 11th. To check the ranking of the top 30 countries click HERE

The Soft Power 30 methodology is characterized by three innovative elements that make it the clearest picture to date of global soft power:

The index contains a digital component, co-developed with Facebook, working with their data science team to create and collect new metrics on countries’ digital diplomacy;

The index contains international surveys from 25 different countries providing coverage of all major regions of the world;

More than 75 metrics are normalized into comparable data by calculating a single score for each country which allows for an overall ranking of global soft power resources.